On the Move: 22 July 2013

Friday, July 19, 2013 at 7:10pm
Staff reports

Jarrard Phillips Cate & Hancock hires Alcorn

Health care communications firm Jarrard Phillips Cate & Hancock has hired Susan Alcorn, former chief communications officer of highly regarded Geisinger Health System, as senior vice president.

“Susan brings our clients her rich perspective from leading communications and positioning at one of the country’s most innovative and highly regarded healthcare systems,” says David Jarrard, president and CEO of Jarrard Inc. “In her 15 years of leadership at Geisinger, Susan tackled many of the communications challenges facing hospitals and health systems across the country: mergers and acquisitions; healthcare reform; re-engineering; and physician and employee relations. Our clients will be well served by Susan’s experience.”

At Geisinger, Alcorn led a team responsible for all public relations, marketing communications, media relations, employee communications and issues and crisis management across the $4 billion system. She is a former president and board member of the American Hospital Association’s Society for Healthcare Strategy and Market Development, the association for hospital communications, marketing and planning professionals.

Geisinger, which has been praised for its approach to delivering integrated care, comprises more than 19,000 employees, including a 1,000-member multi-specialty group practice, six hospital campuses, two research centers and a 413,000-member health plan. Prior to working there, Alcorn held PR and marketing positions at various hospitals in New Jersey. Recently, she and Jarrard co-authored Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communication, which was published through HealthLeaders Media.

MDHA adds McCall

Holly McCall, formerly director of marketing and public relations for the Music City Center, has joined the Metropolitan Development and Housing Agency as director of communications.

"We’re really pleased Holly has joined the agency,” Jim Thiltgen, MDHA interim executive director, said in a release. “She brings a knowledge of the local media market and an understanding of Metro Government that will be an asset to us.”

McCall will assist Thiltgen and MDHA with planning, development and promotion of all agency services and programs, as well as coordinating communications plans and programs with local, state and federal agencies.

Prior to joining the Music City Center and the Convention Center Authority in early 2010, McCall spent four years with The Saint Consulting Group, a national land use firm specializing in the development of grassroots campaigns to support development projects. Earlier in her career, she was a reporter and business writer for newspapers in Tennessee, Missouri and Ohio, primarily covering municipal government and development.

A native of Franklin, McCall is a graduate of the University of Tennessee. She serves on the board of directors for Friends In General, a support group for Nashville General Hospital at Meharry Medical College, and on the board of Women In Numbers, a non-partisan group that recruits, trains and supports women candidates for public office.

Insight Genetics featured in Canadian report

Nashville-based molecular diagnostics company Insight Genetics has been featured in two stories on precision medicine in cancer care in the Annual Report Card on Cancer in Canada.

The report is issued by the Cancer Advocacy Coalition of Canada (CACC) and details the latest development of cancer diagnosis and treatment for the country.

Insight Genetics is the only Nashville-area company profiled in the report both in the analysis of precision medicine and in a personal story.

The Insight Genetics article “Regulatory Approval and Funding of Precision Medicine in Non-Small Cell Lung Cancer” is featured in the report.

LifePoint announces advisory board

Brentwood-basedLifePoint Hospitals has announced the creation of a National Physician Advisory Board to provide strategic guidance to the company on efforts related to enhanced clinical quality, physician engagement and innovative models of health care delivery.

“So much of healthcare happens outside the hospital, and it is essential that we engage the physicians in our communities in order to provide a strong continuum of care for our patients,” Dr. Rusty Holman, LifePoint chief medical officer, said in a release. “The National Physician Advisory Board will provide a platform for our company’s leadership to collaborate with community physicians in a strategic and meaningful way.”

The board, which met for the first time in July in Durham, N.C., is led by Holman, who serves as chairperson and an ex-officio member. The inaugural group, comprised of nine physicians representing a cross section of both employed and independent physician practices from a range of geographic locations, includes the following members:

·         John Andazola, M.D., FAAFP, Southern New Mexico Family Medicine Residency Program, Las Cruces, NM

·        Michael Alan Caplan, M.D., Piedmont Internal Medicine, Danville, VA

·        Jonathan Barry Dixon, M.D., Lake Cumberland Regional Hospital, Somerset, KY

·        William Hunter Housman, M.D., MESA Medical Group, Lexington, KY

·        William J. Jean, M.D., Upper Michigan Cardiovascular Associates, P.C., Marquette, MI

·        Michael A. (Tony) Kelly, M.D., FACEP, TeamHealth Atlantic, Daniels, WV

·        Sid King, M.D., Sumner Medical Group, Gallatin, TN

·        Jacques Yves LeBlanc, M.D., Salud Family Health Center, Fort Morgan, CO

·        Karen Murray Radley, M.D., The Family Clinic, Price, UT

St. Cecilia adds Clark as communications director

St. Cecilia Academy has hired Alexza Clark as its director of communications.

Clark will replace Barbara Esteves-Moore, who after having served in the position eight years will remain on The Dominican Campus as director of communications of Overbrook School.

Beveled Edge celebrates 30th anniversary with arts education campaign

Nashville frame and gift store The Beveled Edge will celebrate its 30th anniversary with a photo campaign to raise funds for arts education in area schools.

Called "Get Framed, Nashville," the campaign invites people throughout the city to have their photo taken while "framed" in a molding of their choice. The Beveled Edge will donate $1 for every photo to arts education at Metro Public Schools.

“Since we opened the doors of The Beveled Edge 30 years ago, the proudest customers are the parents who bring their children’s artwork to be framed,” said Susan Taylor, who founded the frame shop in 1983. “Arts education is incredibly important to the life of our city, and we felt there was no better way to celebrate our anniversary than by raising funds to ensure it continues.”

The frame store has sent photographers to local events, festivals, eateries and shops to take photographs for the campaign. The shots are displayed in an online gallery at The Bevel.com. Those who had their photo taken can download the image from the gallery.

The anniversary celebration will culminate in an open-to-the-public after-hours reception at The Beveled Edge at 73 White Bridge Road on Thursday, Aug.1, from 6-8 p.m.

MDHA names Batts as board member

Antoinette Batts has been named to the Metropolitan Development and Housing Agency Board of Commissioners, following confirmation by the Metro.

Jim Thiltgen, MDHA interim executive director, said Batts was a clear choice for the board.

“We were just wowed by her during the interview process,” said Thiltgen, noting Batts fills one of two slots reserved for housing residents. “She brings a lot of energy and commitment and we’re excited she’s joining the Board.”

Batts is a longtime employee of the YMCA Northwest, where she teaches basic learning skills and conflict resolution to pre-school and school age children. Prior to that, she was employed at Clover Bottom Developmental Center. She is a graduate of Mt. Juliet High School and holds a certificate in child care from Nashville State Community College.

Batts will serve a five-year term that expires July 1, 2018.


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