Plumgood to triple grocery selection

Thursday, August 16, 2007 at 3:49pm

Fast-growing Plumgood Food of Nashville will soon triple the number of products it carries, company officials announced Thursday. The expanded offerings will include mainstream, less expensive products than the almost exclusively organic and natural goods sold currently.

As part of the expansion, Plumgood will move from its current space on Cannery Row to a warehouse space on Mapleleaf Drive. The move will be completed in October.

“Our goal at Plumgood is to make people’s lives easier, and that means giving them all the products they want, from organic produce to mainstream snacks,” said Eric Satz, president of Plumgood Food, in a statement Thursday.

The additions will take place throughout the next few months, ramping Plumgood’s selection from 2,500 items up to 7,500. Brands to be added include Lay’s, Tropicana and Cheerios. The changes were prompted by the results of a 1,000-customer survey completed last month, according to the company.

Satz said in the statement that Plumgood will continue to focus on organic and natural goods, and is currently increasing its offering of locally-grown produce from area farms. Plumgood already delivers food from local businesses including Provence, Delvin Farms, Bongo Java, Las Paletas and Hatcher Family Dairy.

“By expanding our product line, we’re ensuring that they have a broad selection of products in a wide price range, so [customers] truly have a non-stop, one-shop experience,” Satz said.

Plumgood was founded in 2004 by Satz and his wife, Kate. In the last year, the company has expanded its coverage area to include all of Middle Tennessee and parts of southern Kentucky.

For more information, see Friday’s The City Paper.

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