Trader Joe's lands in Green Hills

Wednesday, April 2, 2008 at 6:24pm

Trader Joe’s, grocery chain with a near cult following, is replacing Wild Oats in Green Hills.

The California-based chain expects to be open in November before Thanksgiving.

Trader Joe’s has 280 stores in 23 states. Alison Mochizucki, a company spokeswoman, said the company has 2,000 unique items, most of which sell under the company’s brand name.

Like Publix, Trader Joe’s doesn’t use club cards to give customers discounts on select products. Mochizucki said the grocery chain tries to deal directly with manufacturers to keep prices down.

“We consider ourselves the neighborhood stores,” she said.

Wild Oats closed last year after Whole Foods bought the chain as its store at the Hill Center was under construction.

Trader Joe’s has such a following that some Nashvillians created a petition drive to convince the chain to locate here. Its popular for its quality and organic products. In states where wine can be sold in grocery stores, its $2 bottles of wine are affectionately called “Two Buck Chuck.”

Mochizucki said that’s not how the company makes decisions on locations. Demographics play role and the Green Hills space fits the 10,000 – 15,000-square-foot model. The former Wild Oats store is about 14,000 square feet.

Filed under: City Business
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By: WrdBrn on 12/31/69 at 6:00

OH MY LANDS. I don't think I could be any more thrilled! I have heard about Trader Joe's for years and years. In 2005 was traveling in RENO and actually got to shop at one. Hang on Whole Foods - competition is ON THE WAY! Welcome TJ's. HURRY!

By: TITAN1 on 12/31/69 at 6:00

I'll stick with my Kroger. Perfectly happy with them.

By: frank brown on 12/31/69 at 6:00

Titan1, You would tolerate a tack in your shoe if that was all you had ever known. Bud Adams & Vanderbilt love people like you. P.S. SO DO I.

By: mw9227 on 12/31/69 at 6:00

Like Green Hills needs another retail store?? My work is moving south and glad to leave the congestion of GH. Would have loved a TJ in East Nashville. That would have been the real "neighborhood store."
"18537

By: yank283 on 12/31/69 at 6:00

mw9227 - the petition they speak of was started by an East Nashville resident with the original specific purpose of bringing one to that location. But she did update the website to say that the builders of the new fifth and Main condo developement are in negotiations with Trader Joe to possibly open a second store on Main Street. Per the website probably won't happen until at least two years down the road though...

By: donovajr on 12/31/69 at 6:00

I would like to see a second store in the Cool Springs area.

By: mccullochd on 12/31/69 at 6:00

How can anyone be happy with Kroger? Ick.

By: gdiafante on 12/31/69 at 6:00

Why not go "Krogering"? Keeps you away from the snobbish bores.

By: TITAN1 on 12/31/69 at 6:00

Poor frank brown, doesn't like it when someone has an opinion that differs from his.

By: OPENmindedONE on 12/31/69 at 6:00

donovajr you can't have everything down there in Waco, I mean, um, Cool Springs, it's not the center of the universe. It won't hurt you to take your car outside of Williamson County, trust me. I'll even bet your SUV can actually leave the asphalt too, but don't get all crazy or anything. Baby steps.

By: yank283 on 12/31/69 at 6:00

In my very biased opinion, a Trader Joes in Cool Springs would be just another chain retail (albeit a popular one) added to the sprawl. One built on Main street would help spur badly needed development on a corridor that has a lot of potential. You have Marche, Gym 5 and other small businesses coming from the Five Points vicinity on Main, this would help close the gap. With the downtown population rising, I'm sure they would prefer to jaunt over the river to the East side for shopping than endure the traffic hell that is Green Hills. Building one on Main would be more than just a new chain shopping location but a statement that the company supports economic revitalization. Of' course with Nissan being in Cool springs, and the concentration of people with disposal income, I'm sure your scenario will play out before mine.

By: BigPapa on 12/31/69 at 6:00

What's next big thing that yuppies will jump on? Typically is a very normal, basic product that some how becomes "exclusive" and very pricy, like what has happend with coffee, beer, and now groceries.I'm thinking maybe the next thing will be socks.

By: mccullochd on 12/31/69 at 6:00

GD, who are you referring to as a "snobbish bore"? People who like to shop in a nice, clean enviorment? Kroger needs to start handing out suspenders with their company outfits. Most of their employees could use 'em.

By: WrdBrn on 12/31/69 at 6:00

mcculochd: AMEN - some of the worst customer service in grocery area wide is the Kroger in Green Hills. I personally know a secret shopper and that store is written up regularly. HG Hills (I know, bygone days of yesteryear) was the best customer service for miles and miles! Now not to 'dis' every single employee, but the baggy-pants, shirt too tight, LOUD hollering at each other and not speaking when spoken to, or not speaking clearly... aOI_$#asdf)(... enough. Not knowing what a vegetable is ... you have to TELL them so they can look it up! Even I have to go there from time to time... pity...

By: TITAN1 on 12/31/69 at 6:00

Glad it's not that way at the Nipper's Corner Kroger, been going there for many years.

By: gdiafante on 12/31/69 at 6:00

"GD, who are you referring to as a "snobbish bore"? People who like to shop in a nice, clean enviorment?" Are you saying Kroger isn't nice and clean? I've never been to an unclean one. But then again I DON'T CARE.

By: gdiafante on 12/31/69 at 6:00

Wrd, you have to tell them what a vegetable is? You can't show them or do you not know either? LOL

By: portlandcat on 12/31/69 at 6:00

Yippee!!! I heard about this this morning on the radio, what a great way to start the day. Having come from the west coast, I did most of my shopping @ Trader Joe's. I even sent a letter in 2004 to their headquarters BEGGING them to come to Nashville. I've missed the variety and low cost for healthy foods not to mention the 2buck chuck :) Whole Foods/Wild Oats is way too expensive. It won't take long for them to open other stores once they get started. I can hardly wait!!!!

By: TITAN1 on 12/31/69 at 6:00

I work in Green Hills, and this store will NOT be as low cost as you think, after all It will be in Green Hills.