Music City Bowl figures released: Vols pushed 2010 gate higher

Friday, May 18, 2012 at 5:34pm

Although the 2010 Music City Bowl ended in a devastating double overtime loss for the University of Tennessee, the game brought in an extra $1.7 million in revenue, according to the Music City Bowl's latest tax filings that were made available recently.

Among the other statistics:

  • While the Music City Bowl brought in $1.7 million more with UT vs. University of North Carolina over Clemson vs. University of Kentucky in 2009, the bowl only made about $485,000 more from the 2010 game.
  • Gate receipts at UT vs. UNC ($2.8 million) were roughly $700,000 more than Clemson vs. UK ($2.1 million).
  • Both the 2009 and 2010 games produced more revenue than 2008. When Vanderbilt played Boston College, the Music City Bowl's revenues were outweighed by its expenses.
  • Scott Ramsey, CEO and president of the Music City Bowl, received an overall compensation bump from $244,162 to $310,715.
  • The Music City Bowl donated $97,500 to local youth football organizations and Antioch Middle School for flood relief efforts.

Mississippi State defeated Wake Forest, 23-17, in last year's Music City Bowl. Financials for that game will be available next year.

2 Comments on this post:

By: Ask01 on 5/20/12 at 9:19

"Both the 2009 and 2010 games produced more revenue than 2008. When Vanderbilt played Boston College, the Music City Bowl's revenues were outweighed by its expenses."

I would be interested to know by just what percentage the games revenue exceded expenses.

This is an example of how twisting figures or deception by omission of facts can be employed to skew perceptions.

If a public exhibition generates $1 million, that sounds very impressive, but if total expenses are $995,900, the news isn't quite so awesome, wouldn't everyone agree?

(This is what we need to be curious about when MCC begins operations. Revenue generated doesn't impress me as much as the profit margin in deciding if this was worth the effort.)

(Perhaps we need to place a lien on personal property belonging to Mayor Dean and his supporters until the city actually sees a profit.)

By: wiseguy1 on 5/22/12 at 11:15

Ask, hard to agrue against the twisted facts and revenue vs expenses argument. Good luck holding any public official accountable for dumb decisions with public funds. Birmingham/Jefferson County, AL has several former county officials in jail over a 3.3 BILLION dollar sewer project riddled with corruption. Alas the money is spent and the residents are saddled with ruined credit rating, a tremebdous debt and ridicuously high sewer rates.

As far as revenue goes for VU vs BC .... there was lots of disucssion about the attraction for BC fans coupled with the small but loyal VU fan base. MCB knew it was a risk to count on local support when UT was playing elsewhere. Not surprising that more fans come from North Carolina to see UNC or South Carolina to see Clemson play in Nashville. Both UNC and Clemson have a larger fan base than BC and are in driving distance. Boston is roughly 1100 mile drive ... which equates to an airline ticket for the most dedicated fans and TV for everybody else.

Gate reciepts are always good if UT is invited. Most UT fans would do what ever it takes to go to the moon if that is where the Vols were playing. UT fans mocked VU for going to MCB ... and flocked there in great numbers when their beloved orange played there.